How To Create Your Social Media Press Release

It is very important when you create a social media press release, you fill out as much information as possible. Please follow the steps below to ensure that you have created the proper press release.

Step 1: Publish Date & Time

If left alone it will automatically add the current date and time. You can set the date and time to publish the release at a later date and time

Step 2: Region

Add the region of your release. This is the city and state (or city and country for non-US) where the company in the release is based (ex. Los Angeles, CA or London, England) You may only add one region. For example if your region is New York City, then you would add New York, NY. If you add multiple regions, it will only add the first region and delete the others.

Step 3: Headline

The headline is the single most important part of your press release. Make it in the form of an announcement about your business. It must be compelling enough that people will want to click on it. You should also include 3-4 targeted keywords you wish to rank for on Google. PLEASE include the name of your company or branded product or a spokesperson in the MAIN headline in order to be approved. Your headline must be no longer than 100 characters including spaces. To learn how to create the perfect headline… read here[1]

Step 4: Excerpt/Sub Heading

The excerpt is a quick overview of your release. A compelling excerpt with your search terms/keywords will improve your search ranking. Keep it under 170 characters. You will not be able to enter more than 170 characters.

Step 5: Release Text

This is your full release. Limit HTML to: <a> <strong> <em> <ul> <ol> <dl> <a href=”url” text- Please be sure to close all tags. Exclude the contact & boilerplate about information as it will be pulled from your newsroom and added to your release. Do not add a date to the beginning of your release. It is automatically added by our system. You can copy and paste your release . You can also create the release using the HTML tab. This is useful if you already have HTML tags on your release. You van also use the various features to Bold, Italicize, add quotations, add links and even check spelling.

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