How To Engage Social Media With Your Press Release – Newswire

Include social sharing as part of your overall strategy

Don’t just hope for it as an end result of publishing a press release. Create content you know will be shareable by people interested in your niche. Consider posting the link in a group, running a sponsored post, or creating an ad. While it is true a press release is not a sales letter for your product[3] or service, it is also true that it provides factual detail about it, which can be enough for some consumers to want to learn more. A press release has no hype, so it is less likely to turn off consumers who would otherwise feel there is some sort of scam going on.

Issue releases regularly

Many companies issue one release, don’t get great results and give up. The truth is that regular issuing of press releases will build your brand online and in social media, so more and more people will start to pay attention to you and be willing to share your content.

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