Media List Examples: How To Build A Media List That Gets You Press

What is a Media List?

A media list is a document with details of specific journalists, bloggers, writers, editors and influencers who write about your niche or area of expertise. The list usually includes the name of the journalist, designation, email address, name of publication they work for, and a link to their recent article.

What I think:

A media list is usually lame PR speak to spam a TON of journalists with one single message in the hopes of getting a response from someone (anyone?).

You don’t want to do this. This is a waste of your time, money, and effort.

You don’t need to do this either.

Building an effective media list is an important step in gaining excellent press[1].

But that is only half the story.

The other half (the more crucial half) is about starting conversations and building relationships[2] with your media contacts.

In this post, I’ll show you exactly how to…

  • DIY an effective media list from scratch.
  • Start conversations and build relationships with each contact on your media list so that you get the press you deserve.

Media List Example and Templates

This is an example of a typical media list:


Here are two media list templates that you can download.

These do not have real data or contact details but they’ll give you an idea of what type of information you need to build a good media list.

Media list example template 1:

Download MediaList Template 1[3]

Media list example template 2:

Download MediaList Template 2[4]

How to Build That Perfect Media List?

Here’s a 3 step process[5] to building that perfect media list:

Step 1: Find Your Audience

To build an effective media list, you must first know where your audience hangs out – which blogs and publications they read, which podcasts they listen to, which YouTube channels they watch, and who they follow on social media.


Image credit: Rand Fishkin, Sparktoro

With this insight, you’ll have a clearer picture of which journalists or influencers to target.

One sure shot way to ensure coverage is to send your press release email[6] to a targeted audience.

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