The Art of the Social Media Press Release

One thing to keep in mind about Instagram shares – all you have is image and text. The links you share with your images are not live links. So your only two options are to get the entire message across with the image and the description, or to include an easily memorable link to your official press release. So consider posting announcements like this…

Or, for press releases, take a screenshot of the release itself with directions on how to find the link.


Both will help your instagram followers figure out what your announcement is about, and will help them quickly find the link to more details.

The 7 – 15 Second Video Release for Instagram

Videos can help your audience get excited about an announcement even better than images. This is why you should add an Instagram video into your press release promotion. Essentially, these can be teaser videos that will make your audience want to learn more about your announcement (try Snapchat too if you’re bold enough).

You can also share your Instagram videos on Twitter and Facebook to make sure that you reach more of your audience and get a live link out to them all. Not only that, but your audience is more likely to share them, especially if they are clever.

The best part is these videos don’t have to be professionally made. People aren’t upset about Instagram videos being made quickly on a smartphone, that’s what they do. So all you need is something that represents your announcement or press release and is film-able, such as a behind the scenes of an interview, or a quick product tour, and you’re all set!

How do you incorporate social media into your press release campaign?


  1. ^ Twitter Ads (
  2. ^ organic reach (
  3. ^ less exposure (

Source URL: Read More
The public content above was dynamically discovered – by graded relevancy to this site’s keyword domain name. Such discovery was by systematic attempts to filter for “Creative Commons“ re-use licensing and/or by Press Release distributions. “Source URL” states the content’s owner and/or publisher. When possible, this site references the content above to generate its value-add, the dynamic sentimental analysis below, which allows us to research global sentiments across a multitude of topics related to this site’s specific keyword domain name. Additionally, when possible, this site references the content above to provide on-demand (multilingual) translations and/or to power its “Read Article to Me” feature, which reads the content aloud to visitors. Where applicable, this site also auto-generates a “References” section, which appends the content above by listing all mentioned links. Views expressed in the content above are solely those of the author(s). We do not endorse, offer to sell, promote, recommend, or, otherwise, make any statement about the content above. We reference the content above for your “reading” entertainment purposes only. Review “DMCA & Terms”, at the bottom of this site, for terms of your access and use as well as for applicable DMCA take-down request.

1 2 3 4