The Art of the Social Media Press Release

One thing to keep in mind about Instagram shares – all you have is image and text. The links you share with your images are not live links. So your only two options are to get the entire message across with the image and the description, or to include an easily memorable link to your official press release. So consider posting announcements like this…

Or, for press releases, take a screenshot of the release itself with directions on how to find the link.

social-media-press-release-instagram-2-544×325

Both will help your instagram followers figure out what your announcement is about, and will help them quickly find the link to more details.

The 7 – 15 Second Video Release for Instagram

Videos can help your audience get excited about an announcement even better than images. This is why you should add an Instagram video into your press release promotion. Essentially, these can be teaser videos that will make your audience want to learn more about your announcement (try Snapchat too if you’re bold enough).

You can also share your Instagram videos on Twitter and Facebook to make sure that you reach more of your audience and get a live link out to them all. Not only that, but your audience is more likely to share them, especially if they are clever.

The best part is these videos don’t have to be professionally made. People aren’t upset about Instagram videos being made quickly on a smartphone, that’s what they do. So all you need is something that represents your announcement or press release and is film-able, such as a behind the scenes of an interview, or a quick product tour, and you’re all set!

How do you incorporate social media into your press release campaign?

References

  1. ^ Twitter Ads (ads.twitter.com)
  2. ^ organic reach (www.webpronews.com)
  3. ^ less exposure (techcrunch.com)

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